Avis Car Rental launches first TV campaign in 60 years

Avis Car Rental launches first TV campaign in 60 years and brings back iconic 'We try harder' strapline

24/06/2014

Avis, the premium car rental brand, has launched its first European TV campaign in sixty years.

The campaign, called Unlock the world, was created by VCCP. It brings back the revolutionary brand strapline 'We try harder', which was made famous with Avis's breakthrough campaign of the early 1960s, one of the most iconic and successful advertising campaigns ever.