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Find beauty in the journey with the Avis "I Can't Believe My Eyes" campaign

11/04/14

See further than the destination and you won't believe your eyes
Are we nearly there yet? A familiar sound whether young or old - we're all in a hurry to get to our destination. But today Avis is encouraging us to enjoy the journey and capture beautiful moments we might otherwise miss along the way.

To inspire others to open their eyes, Avis is calling out for the best images caught on camera as part of a journey. Upload to Facebook where a panel of judges from Avis and photography experts Getty Images will shortlist the best photos to be voted for by the public. The winning shot will not only win a trip from British Airways Holidays, but it will also form part of the Avis advertising campaign to encourage others to open their eyes and see further than the destination.