I think the way the Internet has allowed people to connect to one another, whether through social networks, forums or blogs, is amazing. I am personally signed up to Facebook and LinkedIn. At Avis we see this as a real opportunity. With this blog, for example, we have the opportunity to talk to our customers in way that was not previously possible. But perhaps more importantly it allows us to interact in a way that was not previously possible.
We’ve been blogging about all kinds of things, and that will continue: tips on booking/hiring a car, announcements about new products and services, our stance on the environment and any other issues that are important to our customers. And on these posts, we want your feedback. Understanding what our customers think helps us understand how to move Avis forward. When our Managing Director, Stuart Gent, had a first look at the blog his comment was to use it “to help us design what Avis should look like”.
So start here. We really want to hear your comments on what you think about the blog and Avis, and perhaps suggestions for future blog posts. We do have to screen comments before they go live (for spam, inappropriate remarks, etc) so if your comments aren’t live straight away, that’s why.