Here’s another one of our classic We Try Harder adverts from the famous 1960s campaign. This advert was part of a series of ‘Avis can’t afford this or that’ headlines, which led to the ground breaking line ‘Avis is only No.2. So why go with us?’
These ads told our customers what the car and service was supposed to be like. And they also formed the basis of how Avis operated.
What started out as an advert promise has become a household word associated with Avis.
Take a look at just some of the ways in which we’re still Trying Harder in the UK today www.avis.co.uk/nowtryeasier