Here’s the first of a series of classic print adverts from the Avis ‘We Try Harder’ slogan campaigns. There are more to come in the next few weeks – like us on Facebook to catch the others and to design an ArtCar for Avis with our new app.
In the 1960s the We Try Harder campaign was one of the first examples of challenger brand positioning and is still used as an example with marketing students today. Each advert is different, but contained at its heart the simple promise of the “We’re No. 2, so we try harder” slogan.
This style of Avis advert continued into the 1980s, and the We Try Harder promise lives on today in our advertising as well as our commitment to maintaining the highest levels of customer service in the industry.
When you rent a car with Avis you’ll still find that we live up to our promise and stop at nothing to give you a speedy, convenient and enjoyable rental experience.
Click the image below to open a full-size version.