Who we are

Who We Are

A brief history of Avis Rent A Car and how we came to be one of the most highly respected global brands.
The Avis brand has been a globally recognised car rental provider for decades, and is frequently cited as one of the world’s top 10 brands.
Our vision statement, Loyal Customers Choosing Avis Everywhere, sets out the direction of our strategy. To succeed in this we must consistently deliver our brand values more effectively than our competitors.

Much of our brand strength derives from the ‘We Try Harder’ campaign developed in the 1960s.
Wanting to make an impression on the market Avis came up with a revolutionary idea.
We Try Harder
We would tell people the truth. We would tell people we were number two, and let them know how hard we were trying to become number one. So the Avis philosophy was born.

The campaign, which ran for several years, was open and honest, and impassioned our staff to ‘give a little extra’.

Today ‘We Try Harder’ continues to be our guiding principle, at the core of everything Avis stands for.

Our History

Our history

In 1946 Warren Avis opened the world's first airport car rental location at Willow Run Airport, Detroit, with a grand total of three cars. Today, Avis worldwide operates in over 5,000 locations in 164 countries. Energy, enthusiasm, innovative industry leadership and an ethos of continuous improvement have characterised the company for many years. Here are a few key historical milestones in this success story... read more

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Avis and the Environment

Avis and the environment Avis was the first car rental company to launch a CSR Policy in 1997, and we have been a CarbonNeutral® operation accredited company since 2000 and for more than a decade we have been doing our bit for the environment.

Find out more about Avis and the Environment

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