A posh car on the drive can help sell your home
A posh car can help to sell your home
15/05/2014New research reveals that a posh car on the driveway can help sell your home and increase property value by thousands
- Over a third of Brits (35%) believe a premium car on the driveway increases the value of their home
- On average, a luxury vehicle parked in front of a property can add over £4,300 to the asking price
- Over 1 in 10 (12%), would consider hiring or borrowing a luxury car to park on the driveway when putting their property on the market
- Brits believe a flashy car on the driveway creates the impression that it's a desirable area to live in (34%), a safe neighbourhood (27%) and that it's an attractive home (17%).
Parking a luxurious car on the driveway adds an average of £4,300 to the asking price, but homeowners in Wolverhampton will see the most value-add, with a luxurious vehicle parked outside a home adding up to £6,100, more than anywhere else in the UK.
The majority (57%) of Brits admitted they would take notice of a high-end car parked on the driveway when going to view a prospective home and that it would give them the impression that it’s a desirable area to live in (34%), a safe neighbourhood (27%) and that it’s an attractive home (17%).
More than 1 in 10 (12%) Brits have considered hiring or borrowing a luxury car to park outside their home when putting it on the market, with 6% admitting to having hired a luxury car in the past to make the ultimate first impression with prospective buyers.
With the housing market booming and average house prices in the UK soaring by 9.1% in the last twelve months**, the trend of hiring or borrowing a desirable car to park on the driveway to add kerb appeal has mainly been adopted by young professionals, with 18% of 18-24 year olds admitting to doing so. According to the Avis study, people in Swansea are the most likely to hire a car to add value to their homes (18%) followed by those in Leeds (17%) and London (17%).
The right model
Luxury car brands including Mercedes (45%), Audi (26%) and BMW (24%) top the list of vehicles to park outside the front door, with convertibles (31%) proving the most popular vehicle type, followed by saloons (28%) and 4x4s (18%). Women are more likely to opt for convertible types to make the ultimate impression with prospective buyers whereas men favour saloons.
Homeowners wanting to add value to their property without buying a high-end car can hire a head-turning vehicle for a fraction of the price*** from the Avis Select Series, including the:
- Audi A1 Sportback S Line from £32 per day
- Mercedes-Benz A Class CDi from £39 per day
- Peugeot RCZ GT from £44 per day
- Audi A5 Sportback from £62 per day
- BMW 4 Series M Sport from £84 per day
Miles Shipside, Housing Analyst at Rightmove, commented: “The driveway is one of the first things a potential buyer sees when viewing a property, so dressing it with a head-turning car naturally helps set the right first impression. In fact, previous Rightmove research shows four out of 10 people make a decision that it’s the house for them before they go beyond the hall, so those early first impressions are very important to turn possible buyers into probable ones.”
Mark Servodidio, Managing Director, Avis UK commented: “Parking a head-turning car in front of your home is a great way to create a lasting impression with prospective buyers. With a range of luxurious cars in our fleet, the Avis Select Series provides the ultimate opportunity to look stylish and impressive.”
For more information on Avis Select Series range of cars visit www.avis.co.uk/select-series
Notes to editors:
* Research based on a OnePoll survey of 2,000 adults across the UK on 10 April 2014
** 9.1% increase in UK house prices based on figures from the ONS released in April 2014
*** Prices based on weekly hire from London Waterloo from 12-19 May and were correct as of 17 April 2014. Fleet availability varies on location.
Additional informationFor consumer press enquiries please email: Avispressoffice@webershandwick.com or call: 0844 826 8343.
Avis Car Rental operates one of the world’s best-known car rental brands with approximately 5,750 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world. For more information, visit www.avis.com.