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Avis Rewards Customer Loyalty by Doubling Availability of Loyalty Programme in Europe, the Middle East and Africa


Avis Budget EMEA Ltd has expanded its customer loyalty programme, Avis Preferred, to an additional 11 countries, bringing the total to 22 countries across the region. With Avis Preferred, members in Belgium, Denmark, Finland, Greece, Iceland, Ireland, Norway, Poland, South Africa, Sweden and Turkey can now enjoy the many exclusive benefits the programme provides, including free additional drivers, upgrades, savings vouchers and even a free weekend rental.

Avis Preferred is now the widest reaching loyalty programme in car rental, and the more frequently customers rent with Avis, the more they can benefit from the loyalty programme. For example, Avis Preferred members receive a worldwide upgrade voucher after their second rental and a discount of €15 that can be put towards their next rental. After their third rental within a membership year, members can earn a free weekend rental.

"Avis Preferred allows us to reward customers for their loyalty. Whether they’re a business or leisure renter, they can enjoy the same high-quality service and benefits across many popular destinations around the world,” said Mark Servodidio, President, International Avis Budget Group (EMEA, Asia, Pacific).

In addition to the benefits mentioned above, Avis Preferred saves customers time. Members do not have to wait in line to pick up their rental vehicle because all rental documents are prepared in advance. They simply show their driver's license and the keys to their car are handed over. In order to provide the smoothest possible rental experience, at selected locations, vehicles are also parked in easily accessible parking spaces so customers can head off and start their journeys as quickly as possible.

Avis Preferred membership is free and now available in: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, South Africa, Spain, Sweden, Switzerland and Turkey.

For more information about Avis Preferred and to register please vist the Avis loyalty page.