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Avis uncovers Britain's seven quietest roads


Avis Car Rental UK has revealed the seven quietest roads in Britain to allow its customers to avoid traffic and experience the real joy of driving. Avis used official data from the Department for Transport to develop the list, which includes a rolling country road in Devon and a green and rugged route in the highlands of Scotland.

Avis conducted the research to mark the launch of its new fleet of Avis Select Series cars, a collection of seven carefully selected vehicles that gives customers peace of mind knowing they’ll get the exact make and model they’ve selected.

The league table showcases the quietest A roads in Britain, defined by the lowest amount of vehicles per km, per year. To find the quietest routes from across the country, nine regions were analysed – North, North East, East Midlands, East Anglia, South East, West Midlands, South West, Wales and Scotland.
Rank Road Region
1 A897 Scotland
2 A481 Wales
3 A3079 South West
4 A5091 North West
5 A686 North East
6 A1111 East Midlands
7 A1062 East Anglia

Customers that hire an Avis Select Series vehicle are able to drive away in the car of their choice and this list of quietest roads would allow them to experience the drive with minimal distractions. Whether cruising a coastal road on the outskirts of the East Midlands (A1111) in a BMW 1-Series 118i Sport or exploring a rural road in the Lake District (A5091) with a Mercedes-Benz CLA 220 D AMG Sport Coupé, there is a Select Series model to suit most tastes and preferences.
Nina Bell, Avis Budget Group Managing Director for the Northern EMEA Region, said: “We want to help our customers experience the real joys of driving with limited disruptions and stresses, such as traffic and busy city centre routes. Now with our new Select Series range, they can test drive the exact car they want where the only distractions are the fantastic and remote landscapes.”

The data used in the research is AADF (annual average daily flow) and is from the most recent report on British roads from the Department for Transport. AADF figures give the number of vehicles that drive on a particular stretch of road on an average day of the year.

Available from selected locations across the UK, the new premium fleet will now include Audi A1 or Audi A5 Sportback, BMW 1-Series 118i Sport, Volvo V60 R-Design Lux Nav, Mercedes-Benz CLA 220 D AMG Sport Coupé, Lexus NX 300H Luxury Nav and Hyundai Santa Fe Premium. For further details and pricing information please visit www.avis.co.uk.


Notes to editors
About Avis
Avis Car Rental operates one of the world's best-known car rental brands with approximately 5,450 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world's top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world. For more information, visit www.avis.com.
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