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Escape the crowds this winter


Avis UK reveals top 10 untrending winter locations across Europe.

Avis UK today reveals where we should be holidaying this winter to beat the ‘selfie’ crowd. The top three Avis Untrending locations are Cauterets in France, Caminito del Rey (Ardales) in Spain and Winchester in the UK.

Designed to inspire travellers to drive away from holiday destinations that are popular on social media and find places that go unshared, the top 10 Untrending recommendations are based on Avis travel data and an ‘Untrending’ rating, which measures the number of hashtags on social media in relation to population*.

For some of the least talked-about destinations on social media, which are helpfully just a couple of hours’ drive from some of the most popular travel locations in Europe, and ideal if you want to discover places so enjoyable people are too busy to Tweet – check out the below:

UnTrending Location
France Cauterets
Spain Caminito del Rey (Ardales)
UK Winchester
Netherlands    Maastricht
Germany Allgäu (Wangen im Allgäu)
Belgium Mechelen
Italy Asolo
Portugal Reguengos de Mosaraz
Poland The Piska Forest, Jabłoń
Switzerland Andermatt-Sedrun

With nearly 50% of respondents admitting they like to explore locations without knowing where they are going while on holiday**, the winter Avis Untrending List aims to provide inspiration. You can go to Amsterdam and end up in Maastricht, or go to Venice and drive to Asolo to explore places that aren’t as talked about on social media.

Nina Bell, Avis Budget Group Managing Director for the Northern Region says: “Avis wants to inspire travellers to broaden their horizons, rent a car and discover unshared places near their chosen destination. With more than one third of people admitting they have an unfulfilled travel dream, we want to encourage them to unlock the world and visit places they might not have previously considered.”

If you’re staying local this season and are visiting historical Winchester (just an hour and a half drive from London), or even if you’re going abroad and are heading over to Wangen im Allgäu, Avis rental locations have a supply of snow tyres, snow chains and ski/snowboard racks available to make your journey smoother.


Notes to editors
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Avis Press Office
0844 826 8343