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Avis wins award for efforts to promote European Emergency Number


Avis Car Rental, the international car hire firm, last week won an award from the European Emergency Number Association (EENA) for its role in raising awareness of the European emergency number 112, which can be called from anywhere in the EU to reach the country’s emergency services.

As the first ever car rental company to support the initiative, as well as the only car rental company to receive the Special 112 Award, Avis has used its email database and social media platforms to inform its UK customers of this important message.

From May, Avis’s awareness drive will expand to customers in France, Germany, Italy and Spain, with plans to roll out the initiative in even more countries by the end of June. A recent survey by the European Commission revealed that 40% of people do not know what number they should call to reach emergency services in Europe*, highlighting the importance of the 112 initiative.

Darren Peacock, Director of Brand Marketing EMEA, Avis, said, “Avis is committed to trying harder, and this includes aiming to make people’s journeys as safe and informed as possible. We are really proud to be the first car rental company to receive this reward, as the work that we are doing with the EENA is so important. We are excited to roll out this campaign in even more European countries in the near future.”

Gary Machado, EENA Executive Director, congratulated Avis and encouraged others to take action: “We are very happy to have collaborated with Avis on this cause. I would like to thank them for this great initiative that will have a positive impact on thousands of people, and invite other organisations to join our efforts.”


Notes to editors
* “Can you tell me what telephone number enables you to call emergency services anywhere in the EU? […] Four in ten (40%) could not say what number to call.”, ‘COCOM 16-01 - Implementation of the European emergency number 112 – Results of the ninth data-gathering round’, European Commission, published 11th February 2016.

About Avis
Avis Car Rental operates one of the world's best-known car rental brands with approximately 5,450 locations in more than 165 countries. Avis has a long history of innovation in the car rental industry and is one of the world's top brands for customer loyalty. Avis is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses the brand throughout the world. For more information, visit www.avis.com.

About EENA
EENA, the European Emergency Number Association, is a Brussels-based NGO set up in 1999 dedicated to promoting high-quality emergency services reached by the number 112 throughout the EU. EENA serves as a discussion platform for emergency services,
public authorities, decision makers, researchers, associations and solution providers with a view to improving the emergency response in accordance with citizens’ requirements. EENA is also promoting the establishment of an efficient system for alerting citizens about imminent or developing emergencies.

The EENA memberships include more than 1200 emergency services representatives from over 80 countries, 75 solution providers, 15 international associations/organisations, more than 200 Members of the European Parliament and over 90 researchers.

For more information, contact:
Avis Press Office
0844 826 8343