They say necessity is the mother of invention. Warren Avis, a US Air Force Officer, struggled to travel to and from airports on his own accord. In 1946, Avis opened the world's first airport car rental location at Willow Run Airport, Detroit, with a grand total of three cars. Today, Avis and its brands operate over 11,000 locations in 180 countries worldwide.
Avis is a trusted and award-winning brand, boasting a long history of innovation in the car rental industry. Avis strives to bring great cars and destinations together, to create better journeys. With a strong commitment to innovation and superior customer service, customers’ needs remain at the heart of everything we do.
Here are just a few key historical milestones in this success story:
Anticipating post-war travel trends, Warren Avis founds Avis Airlines Rent a Car Systems at Willow Run Airport, Detroit. Soon after, expansion began across the U.S.
By 1953, Avis became the second largest can rental company in the U.S. For the first time, Avis begins to expand internationally and successfully operates franchises in Europe, Canada and Mexico.
Avis launches a bold new advertising campaign... 'We're only No.2. We try harder'. It is now acknowledged as one of the 10 best advertising slogans of all time. It remains embedded in our ethos and is the very essence of the Avis company culture.
Avis Europe is founded by the formal expansion of Avis in the international arena of Europe, Africa and the Middle East division. After achieving spectacular success, Avis races from newcomer to largest car rental company in just one year.
After merely eight years, Avis Europe obtained market leadership in Europe, Africa and the Middle East. Avis begins expansion into the fleet leasing market.
Avis Europe becomes the first car rental company in history to successfully float on the London Stock Exchange. In three years as a public company, Avis Europe triples in market value.
Avis Europe reverts to private ownership with three major shareholders, D'Ieteren, General Motors and Avis Inc.
Avis Europe successfully floats on the London Stock Exchange for the second time, primarily to fund expansion of its core business.
Avis Europe acquires the rights to operate the Budget brand in Europe, Africa and the Middle East, expanding experiential car rental across the globe to deliver unforgettable journeys.
Awarded the 'World's Leading Business Car Rental Company' at the World Travel Awards for the seventh consecutive year.
Awarded the 'Best Car Rental Company in Europe' at the Business Traveller Awards for the tenth consecutive year. Avis Budget Group also acquires world leading car sharing network, Zipcar and continually strives to provide for a diverse range of consumers.
Avis launches their most groundbreaking advert in 50 years, inspiring customers to Unlock the World. Unforgettable experiences await ... You hold the key.
Avis Budget Group acquires Maggiore, a leading Italian car rental company.
Avis launches the Avis app. Reinventing the way cars are rented, providing a stress-free and transparent experience. Putting you back where you belong: In the driver’s seat.
2018 – 2019
Avis shows its continuous passion for technology and mobility by sponsoring Indian motorsport team Mahindra Racing of Formula E. Exhibiting our commitment to innovation on a global stage.
Avis becomes the first major car rental company in Europe to launch a worry-free car rental package: Avis Inclusive. Combining the rental vehicle, comprehensive cover and Roadside Assistance Plus together, allowing our customers to simply pay one up-front cost. No nasty surprises.
Avis is recognised at the 2020 World Travel Awards™ as the Leading Car Rental Company and Leading Business Car Rental Company in a total of 74 countries including Canada, USA, Australia, New Zealand, India, China, Singapore, Denmark, Belgium, Poland, Czech Republic and Argentina.
Avis launches its innovative digital check-in service to provide customers with a safe and speedy way to collect their rental vehicle.
Supported by the recognition of numerous travel awards, Avis has established itself as a truly global car rental provider.
We would like to say thank you to all the Avis employees worldwide whose hard work and dedication has made this journey possible.
See the awards